Your partner to turnaround distressed startups when stakes are highest

Story

At CRAGSI, we see financially and operationally challenged startups not as write-offs, but as opportunities to transform companies on the verge of liquidation into valuable portfolio assets.

We provide strategic guidance that enables startups to quickly extend runway, pivot, and position themselves for growth.

When we believe it's in the client's best interests, we seek to avoid premature liquidations (ABCs, dissolutions, managed wind-downs, and bankruptcies, including Chapters 7 and 11 (including Subchapter V), but we also will partner with our co-founding law firm to effectuate those ends should it be the most value accretive alternative for stakeholders.

The Vertical Keiretsu Advantage

We've created a "vertical keiretsu" - an integrated ecosystem of complementary expertise that operates with the speed of a startup but the depth of multiple specialized firms.

Our AI-enhanced platform, Turnarounds.ai, leverages proprietary technology to accelerate decision-making and optimize strategies across all verticals. This structural advantage means we can address all relevant challenges simultaneously rather than sequentially.

"An integrated ecosystem operating with startup speed but enterprise depth."

01/05

Team Excellence

"A small team of 'A+' players can run circles around a giant team of 'B' and 'C' players." – Steve Jobs

1+1+1=10: Minimally redundant skills, maximum impact

Meet our Team

02/05

Financial Leadership

• Former Wall Street portfolio managers
• $6B+ AUM managed across VC, PE, distressed
• Court-appointed advisors & committee chairs
• CFA®, JD, MBA, Tax LLM, CPA, Harvard Business and Law Schools

03/05

Technical Excellence

• PhD, MIT Chemical Engineering post-doc
• JD, MS BioChemistry, USPTO-registered patent practitioner
• We guided a client through restructuring to launch a technology later recognized as a ‘Best Invention of 2024'
• Deep-tech startup expertise from Software to Biotech
• Collaboration with Nobel Laureate, former E&Y Entrepreneur of the Year

04/05

Strategic & Communications Leadership

• Decades of crisis communications and corporate reputation management for brands like Tesla, Honda, Meati
• JD expertise in corporate governance and restructuring
• Expert at converting hostile stakeholders into advocates during bet the company negotiations

05/05

Operational Depth

• 25 years combined restructuring and crisis management experience
• Instrumental in implementing turnaround strategy for Delta Air Lines, Kaiser Aluminum, Allis-Chalmers + more
• PHR® certified HR professionals for recruiting, retention, RIFs, and more
• Tax LLM for optimal structures for companies, boards, and founders

Core Values

Relentlessly transformational

We don't just fix problems. We fundamentally reimagine what's possible. If our goals don't make people laugh, we're not thinking big enough.

Radically accountable

We measure everything that matters and own every outcome. Our success is proven through repeated, consistent compounded improvements, not promises.

Authentically direct

We tell founders what they need to hear, not what they want to hear. Truth accelerates trust and transformation.

Opportunistically agile

We move fast and creatively seize opportunities. Every constraint is viewed as a strategic arbitrage opportunity.

Obsessively focused

We do one thing - turnarounds - and we do it better than anyone else. Long-term value over short-term profits, always.

Ready to turn your strategic challenge into opportunity?